Sunday 21 June 2009

Reflection on BREEZE vs LOST WITNESS FT.NAZ- RISE AGAIN music vidoe


BREEZE vs. LOST WITNESS FT.NAZ- RISE AGAIN-



For example the video I analyzed Breeze vs Lost Witness ft. Naz - Rise Again, Naz the singer was featured in the video and was portrayed as the main character. Having the artiste featured in the video helps bring statues to video because it helps connect the audience more because they can see the artiste who sings the track
I found that the female gender had a high influence in the videos and are represented as sexual objects. This was usually done by the position of the female vocalist in centre frame viewing in a medium close up of her face and her body.

This immediately makes character seem provocative and gives her a sexual identity by the close up of her body.
This allows the audience to be aware of the artists importance in the song, however to attract them to the video.
The video was just focoused on the artiste singing and a couple of dancers dancing in the background. The setting had no connection to the song. It had no character functions and it was bit confusing.

This music video doesn’t seem to follow a constructed narrative. Her eye makeup is very vibrant and is contrasted with the background in a shade of purple which helps make her eyes stand out more.
Naz is the important character in this video so her positioning is centred in the middle with an extreme close up. This portrays the dominance of the artiste and connotes she is important in the video. This allows the audience to be spoken in a direct mode of address. It give more of an identity and connection if the audience feels connected to the character. This was done through extreme close ups of her face This allows status to Naz as well as making her identity.
There is a lot of jump cuts to the female artiste and the backing dancers, however it is edited well which doesn’t leave the audience disoriented.
The editing is very fast paced which connects to the beats of the genre of music, This effect makes the video more alive and fun which will help to engage the audience.
The lighting is very low-key, almost to represent night, which connotes a rebellious side towards the character.

The well choreographs dancer moves communicate well for this music genre by representing hardcore. The moves are very fast, seductive and uplifting which helps engaging the audience by making the music video enjoyable to watch. It also attracts both gender in the music video.

It is clear who the target audience are by the style of music. This is a very fast, clubland song track, which is attracted to dance fans.
There are no props in this music video; however the use of rain is used in a dramatic way. The rain helps promote a sexy, seductive side to this song, by spaying rain onto the dancers, as well as the DJs who help mix this song. Seeing the dancers covered in rain and dancing provocatively, portrays woman gender as sex objects, something enjoyable to look at, which is why there is only 1 male dancer and all the rest are girls.
Her costume of the dancers follow the conventions of representing the hardcore music style, The costumes are very skimpy and revealing however, they are a lot more commercial than the typical raving outfit,. This is probably due to the fact that they need to attract a mass audience instead of isolating and targeting just hardcore fans. The setting is outside in front of abandon garage, however the typical codes and convention is that it is filmed at night to represent the night life of partying.

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