The music video seems to follow a constructed narrative plot against the song being played in the background..There is a lot of sexual contact in the beginning of the video towards the young female, which most male gender would find appealing because they see that female as a sex object. The pace of the editing of the young girl getting ready is slowed down, to make her a lot more flirtatious and appealing when she slowly puts on her fishnets.
However there is a lot of issues around gender and in the ‘hardcore/dance’ female's don’t get enough popularity and status compared to male genders. For females, their identity has to be seen as a ‘sex image’.They must be very proactive, sexy and beautiful. When looking at 'pretty green eyes', the female featured in the video didn’t have her own identity. There were a lot of medium close ups of her body. There weren’t many frames of her face but her body. This proves that not a lot of females gets a chance to have their own identify in the genre of hardcore.
The ‘male’ artist who produced this song is featured in this video as a prop in the narrative story line and is playing an admire of the young girl, however by his facial expression, he is more interested in her personality than seeing her as sexual object. This plot narrative helps follow the lyrics of the track
“Pretty green eyes, So full of sparkle and such light”
The communication to the audience from the character portrays a strong symbol of woman, because she is considered an object, but is in control by her seductive dance moves, which empower over the men’s feelings in the night club. This speak to the audience that woman can be seductive, but in power at the same time.
The dance moves attract the intended audience by keeping the engage because they have to follow the narrative of the song. This video helps present the music ‘DANCE/ HARDCORE’ as something seductive but portrays this artist style as something catchy by the lyrics and fast by the beats, which are all convention of a track for dance.
Typically we found that the stock setting was mainly portraying a dance scene, which meant it was usually located outside or in a night club. For example: Ultrabeat ‘Pretty Green Eyes’. This setting was located in a club and was the main connection between the storyline because it was focusing on a dancer’s life.
This music video follows a narrative plot, however there is as no relevance to the song lyrics. The video follows a plot that involves the artists: Styles and Breeze and the female vocalist in a car chase scene and club scene. This link well to genre hardcore because these are typical stock settings to represent the genre because both are fast and exciting.
The setting is set in
The position of the camera follows the female vocalist in the car chase scene with a lot of medium close up and close ups to get greater exposure of her singing, which creates an emotion realism to the singer because the audience can feel connected to her or even relate to her. The pace of the video is very fast, which helps build up the tension between the characters and the narrate plot of the chase scene. The effect this has makes the audience feel excited due to the fast pace, which it connected well to represent the genre hardcore music rhythm.
The female vocalist costume stands out from the other dancers in the dance scenes. Her black tight leather outfit connotes a rebellious side to the character aswell as drawing more attention to the character which attracts its target audience into viewing the video.
The dance club scene lighting is a lot darker to help build a sense of night out.
Having the artiste who has helped produced and remixed this song, helps add creditability to this song; because it gives an impression that they are proud of this track and want to be involved in it more hands on. Having them also featured in the video adds popularity, because its target audience would be more engaged and excited in seeing there favourite DJ in the video.
BASSHUNTER- NOW YOU’RE GONE
The most popu
