RESEARCH INTO INSTITUTIONS

RESEARCH INTO INSTITUTIONS-  I will now carry out work on the music industry.

 

RECORD LABEL- RAVERBABY “From the creators of ‘Hardcore Til I Die gives you another reason to become forever Hardcore”

 

 Raver baby is a hardcore record label that was developed from ‘HTID’. Raverbaby his associated in the music market for producing songs from artists in the hardcore music industry.  It manages well known hardcore artiste and has helped produced known hardcore songs.

 

ACTS SIGNED TO THIS RECORD LABEL:

Darren Styles, Gammer, Dougal, DJ Breeze, Weaver, Squad-E, DJ Hixxy.

 

HOW SUCCESFUL ARE THEY:

 

As a record label, Raver baby is popular in the hardcore music industry. It holds rave events for their music up and down the UK. It is much admired in Birmingham, where the artiste signed to the record label, play their Raver baby tracks in the club event.

 

They are very successful in what they do, and is on their 14 event this year, which shows there popularity to the record label Raverbaby. They even produce CD packs with the help of digital technology, which means they can digitally record live from the event, to give a more exciting experience and aswell as allowing people to listen to their music.

 

RECORD LABEL- ALL AROUND THE WORLD- A brand which created ‘Clubland’

 

All Around The world is a UK dance record label and ‘Clubland’ is a brand created by this record label. Founded in 1991, AATW have released more than 200 singles and albums and have been in some of the biggest dance albums in the past decade. They release more commercial dance tracks, with well known dance artiste and hardcore artiste.

 The Clubland series now the clear number 1 choice in the market both as an album and a brand which has extended into nightclubs across the country. Other albums include the incredibly popular Floorfillers series; Clubland X-Treme which gives you a taste of the harder side of Clubland; Clubland X-Treme Hardcore represents the one scene which has never faded from the underground of Clubland.

 

ACTS SIGNED TO THIS RECORD LABEL: a few examples:

Breeze (hardcore DJ), N-Trance, Ultra beat (hardcore DJ), Cascada, Darren styles (hardcore DJ) Flip & Fill

 

 

HOW SUCCESFUL ARE THEY: as a record label AATW have released more than 200 singles and albums and have been in some of the biggest dance albums in the past decade. With Clubland as their popular dance album, its series is currently up to volume 15. Clubland host live events in nightclubs and have done a clubland’ Night of Your Life’ tour. Clubland also is released as monthly radio show from a pod cast and has its on digital TV channel ‘Clubland TV’.

 

APPROPRITATE FOR YOUR ARTIST:

Both record labels are appropriate for the type of genre I am choosing; Hardcore. Both record labels are involved in the music industry for this genre; however AATW is a lot more commercial.  The artists I have chosen as done track with both the record labels. If I am doing my own hardcore series similar to the clubland series, I need to consider if I should go commercial. There are a lot of commercial albums out there and not enough of underground hardcore. I need to see which would be more beneficial for my audience and the popularity.

 

MUSIC TELEVISION- in order for my music video to be viewed on a music channel, the channel that would be most suited due to its genre would be

‘Clubland TV’.

 

In January 2008, Clubland launched its own TV channel on Sky channel 383. The channel airs the latest Clubland music videos as well as Clubland classics.

SCHEDULE: plays 24/7

GENRE OF MUSIC PLAYED:  commercial dance/ Hardcore

CHANNEL DEMOGRAPHIC: The target audience for ‘Clubland TV’ is targeted at dance/ hardcore fans. Clubland plays the lasted dance tracks signed to the record label AATW. This it the same target audience I will be targeting at.