Reflection on Comparable Adverts

TEXTUAL ANALYSIS INTO COMPARABLE TEXTS

ANALYSING AN ADVERT- I will now start analyzing different advertising form. I will analyze adverts for my chosen genre to see how they are constructed and marketed to its audience. 

After doing some research into advertisement for the genre Hardcore music, it was hard to find adverts, because hardcore isn’t considered commercial in the music industry, therefore it doesn’t get enough publicity.

 

However there is a group of hardcore ravers who wanting to give other ravers an insight all things Hardcore. Ravin Eye is a magazine that is targeted at a young audience and believes that Hardcore is back to its best and want to keep it updated. It is filled with album reviews, information on MC/Hardcore DJs, upcoming events and reviews and pictures. They are here to tell you what’s new in the hardcore scene.

 

Ravin eye reaches its target audience by handing out their magazine after the end of hardcore raves. Ravin Eye is part of HTID official’s partners and has even been voted for the best website/magazine at the hardcore heaven awards 2008.

 

It is clear to whom this magazine is targeted at by the font. The font is very funky and the way ‘Ravin’ is spelt, is spelt in a young slang way. The images used to promote the magazine are very young, which helps attract is target audience. The colours are very bright which grabs the reader attention, aswell as illustrating that this magazine is fun and live.

 

‘Ravin Eye’ is viewed by a lot of hardcore music fans, therefore people use this has hard piece of source and feel that it is reliable. This makes the information inside considers true or right due to the high standard and popularity of this magazine.

This is a great way to help promote or advertise a new CD because due to this genre specific; HARDCORE, it will be a easier for people to hear about it.

2)ADVERT  FOR THE NEW HARDCORE TIL I DIE CD PACKS

 This is an advert that I came across in the ‘Ravin Eye’ which is a ‘Raver Baby event 11 rave advert, however on the bottom, they are advertising the NEW HTID  CD packs on this flyer.

 ‘Cdpacksuperstore.com’ is a website that has sponsorship with the music hardcore industry. It is officially partners with HTID, therefore both help each other help to advertise there merchandise and CDs.

This creates a stronger product image for its target audience by having its products advertise with ‘Raver baby’.

 Raverbaby is a well know record label and event night, so Cdpacksuperstore.com therefore knows that it will be viewed a lot, meaning they can advertise the CD packs.Cdpacksuperstore.com is the only place where you can buy these CDs digital recorded live from the hardcore rave events; therefore this makes the sponsorship ideal for each other because both can make profit by targeting it audience. On the website it adversities upcoming rave events connected to HTID and raverbaby.

The Cdpacksuperstore.com advert for its CDs is positioned underneath the flyer for the ‘Raver baby’ event night. This advert is a lot smaller because it’s only a sponsorship advert. The solid black box helps separate the event from the CD avert which means it’s a lot easier to read.

 From my own experience, you can’t buy these CD packs in a regular music store, and with the advert for Cdpacksupersore.com, I was able to know that you can buy them online, which helped promote these CD packs to me. 

3)ADVERT FOR:HARDCORE THE CLASSICS 1994-2003 ALBUM:

This advert is a lot more genre specific because it’s primary purpose is to inform and to sell the new Hardcore CD album to its target audience.This advert is a lot more targeted and focused for promoting this album due to the fact it was found in the ‘Ravin Eye’ hardcore magazine.Aswell as having the album positioned in the centre, there is a paragraph underneath, trying to persuade its target audience to buy this album.

 Using positive adjectives helps describe this album as something you must buy or you’ll be missing out of the: “60 biggest floor wrecking explosive hardcore track of all time”. The use of the over aggregation of the exclamation marks, creates a tone of voice that almost shouting the message to its reader and grabbing its target audience attention.

 The repetition of the word ‘Hardcore’ helps keep focus of the genre of music of this album, aswell as targeting its ‘Hardcore’ music fans.

 Having the added paragraph underneath in the same font and colour helps connect the album to the message more clearly. The bold capital creates a bigger impact and impression of this album.

 It includes more information about this CD to help attract its target audience by placing the well known DJs, in hoping this will draw more attention. On the album cover it only tells your who its mixed by, whereas the advert, it gives you more flavor by telling you the track it included, which helps attract more of its mass target audience.

I think this a clever way to draw more attention because from my own experience, after knowing that a new hardcore CD is out, I look at the track list and what DJs have helped remixed it. By knowing the DJs standards, it helps you make a decision on buying the album. If you know the DJ is good, you know that this album will be good. 

4)ADVERT FOR NEW CDS IN ALBUM REVIEW. This album review was found in the ‘Ravin Eye’ Hardcore magazine: Issue 32.This album review columnist is a lot different compared to the adverts I have analyzed.This is still considered a way of advertising new alums; just that there is a review next to the album picture which makes this a lot more informal. The tone of voice of this review is very chatty and friendly and gives it you straight what’s good and bad about the new albums.

 The style of language is very slang which helps engage its younger target audience. The review includes information about the DJ or history of the album with the positive features of what tunes are the best.This sort of style of advertisement for the albums creates an emotional realism because somebody has already listened to it and is giving its own opinion in a review to add credibility to the new albums.

A lot of people may be persuaded more to buy the albums, if they have read a review about it. Nobody will buy the album if they’ve read that it’s bad, therefore its audience can use this a reliable source of information on buying the new album if they know it’s good. However this is someone else’s opinion therefore is a subjective matter.

 The text font is very small, however with the use of black background and white font, makes it readable. The genre of the albums is obvious to its reader, due to the fact this advert was found in the ‘Ravin Eye’ hardcore magazine, which only promotes information about the music and scene of Hardcore.

5)ADVERT FOR INDIVIDUAL SINGLES REVIWES

This advert is very similar to the one above. Somebody has reviewed the new upcoming singles being released before anybody as heard them.

 However what is different from this review is that to help promote and advertise the new single tracks, they have used a ‘Hardcore Celebrity; DJ breeze to review the tracks. Having a well know DJ makes his opinion more reliable because he is considered a top DJ who has been popular in the last decade. This creates an emotional realism because somebody has already listened to it and DJ breeze gives his own opinion in a review to add credibility to the new single tracks.

 This is a common way to promote the new tracks by using a ‘celebrity’ because it gives a greater exposure for the new tracks due to his status. Having DJ Breeze appearing in this weekly columnist of ‘tunes reviews’ is a ‘plug’ advertisement. This means he is giving a trial of his opinion to the columnist to help promote the new hardcore tracks.

 This column is sponsored by a big campaign’ IM RECORDS, which is a well known logo. Its audience will know the quality and standard behind the logo which means it will help persuade them into buying the track. IM RECORDS is HTID official’s partners and the DJ who gave the review is linked to HTID.

 The layout is very simple and clear to read and the graphology features are similar to a review columnist, therefore its audience will know that this is a review. The colours are gender natural and very bright, which helps stand out this review and makes it memorable to the reader.