Reflection on Final changes to Music Video

After valuing feedback, we made the decision to reflect them into our new and improved music video

Here is the link for our final and completed music video from which we published it on Youtube

The Final Final!!!!! CD Prodcut

1)Top:FINAL Front CD Cover
2)Bottom:FINAL Back Cover

3)Top:FINAL Front Inlay
4)Bottom:Draft Back inlay
These images are our final copy of the CD covers, which we have improved today. We managed to improve the images by setting a black background to all covers, so that the text appeared more congruent and did not stand out as much. We also added a bar code and copyright infringements to the back cover, which I found was a common convention of CD covers during my research. Therefore I felt this greatly improved our CD cover, making it appear higher quality and more professional. Overall I was really pleased with the results we achieved today as it makes us have strengthens our brand for our artist 'Sublime', and therefore is more likely to appeal to a wider demographic audience.


4)Bottom is the groups draft, we still needed to make improvments, therefore inst the groups final back inlay, as we would rather have our artist 'Sublime' poster instead

Reflection on Value Feedback

After showing our music video to the class, we had a positive response to the video. We also asked our media teachers to give us feedback in which we could help to improve our music video and print products:

Teachers comments made on 

Music video "Walking In The Rain-By Sublime"

• The tempo of the genre needs to reflect on the editing, therefore the build up of the tempo need to be shown through the editing. By editing, and cutting and trimming sections of the dance clip and breaking them up with a black for 0.3s will help give more of a bigger impact. This will flash the clip into a more fast tempo rhythm
• Having continuity through clips. When editing our music video on imovies o9, we was able to add special effect to the video clip. For example with the night dance scene, we added a romantic effect. However, we wanted to engage the audience more by flipping it, which means you can't add 2 effects, which doesn't keep the continuity of the music, however it isn't a huge difference
• more narrative clips in the flash backs...the audience needed to see more of the narrative and structure to the song. We added more clips of the flash back scene, which helps allow the audience to be more engaged and feel more connected to the artist because the can feel her emotions more if the are exposed to more fortage of her being cheated on

As a group we considered these points made and changed our music video. These points helped to make our music video allot more better and engaging for our target audience.

Print products:

Although we had completed the CD cover, we improved it using the software 'Photoshop', making it of a higher quality which gives the artist a more professional image. We emphasised certain colours on the cover which related to our research where we found colours on CD covers were usually emphasised to give them more of a 'neon' glow.

• Back case of the CD has the album tracking list. we might change it to all black or editing it photoshop because there is a solid bolder around the writing which looks unprofessional 

Reflection on the FINAL CD cover

Whist making changes towards the final CD cover, I noticed that we had to make sure it was the right size for printing to fit an actual CD case.

The original images i created for the 'addicted2 hardcore' album was created on Microsoft word. However when uploading the images onto the mac and on to a software called 'templates' which gives you the actual size for different jewel cases, i found that the original images didn't fit. The problems that occurred was the fact that original images wasn't a proper square. so when uploaded them onto 'templates', we had to fill in the backgrounds with black so that it fitted onto the template.

Another error that irrupted the process of doing the final CD covers was the fact the original images settings wasn't responding with the MAC. I had to convert the images on Zamzar, which allows you to convert files, to a 'PSD' to 'JPG' in which the mac would recognize.

 

we managed to get this sorted and printed off for the final look. 

Final CD:

Although we had completed the CD cover, we improved it using the software 'Photoshop', making it of a higher quality which gives the artist a more professional image. We emphasised certain colours on the cover which related to our research where we found colours on CD covers were usually emphasised to give them more of a 'neon' glow.

Draft mock ups for our advert

Reflection in after taking images off the artist 'Sublime' we chose the appropriate image to use for the final advert.We took several photos of our artist 'Sublime' which we could use in our final advert. These are a few examples of some photos that we took. We wanted lots of variation and therefore used lots of different poses so that we had lots to choose from.

Here are our original images of the artist

This is the final image we chose for the advert as it was flirty yet gave off a postive portray of the music genre, which somtimes can be seem to exrated

We then saved the images and uploaded them onto a mac and edited on software called 'Pages', which allows you to use templates of adverts which you can then place your images off choice

This is our draft for our advert:

Reflection on Advert

 

We managed to get some pictures of the artiste 'Sublime' to create the advert for the track 'walking in the rain', in which we hope will be distributed through 'i-tunes'. It's not completed just yet, as we still need to add some extra things.

As a group we did some individual textual analysis on comparable products on adverts and it gave us a different ideas and variations on how we can do out advert by following the codes and conventions of typical 'Dance/Hardcore advert.

Draft of music Video

This is the groups music video so far, we are pleased with the results, yet we still can improve it as our skills on the Macs are further expanding. We will be transfering our music video on the 'Imovies 09' as we are currently edited this on 'Imovies 08'. By doing this, we will imporve the quality and further adding special effects, such as slowing clips down and adding filters

Reflection on Filming and Editing

My opinion: At the weekend, we managed to get all the filming completed for our music video. Filming was easy due to having a good and detailed storyboard and film script. The story-line meant we could follow it, which meant out filming went smoothly. Filming become at lot easier due to the fact in our AS preliminary task last year, we had to create a 2 min opening of a film. Therefore we have a lot of hands on experience with working with cameras already. We learnt from our mistake last year and gained al lot of experience, which meant our music video could be filmed in a high standard.

Things to remember whilst Filming:

• making sure we kept the continuity of the scenes, i.e keeping everything the same, which means nothing will be out of place and means things will flow better
• lighting
• position of model
• keeping the camera steady
• making sure the model knows her lines when miming the words
• following the storyboard
• keep referring to codes and conventions of a typical 'Dance/Hardcore' music vidoe

Overall we captured some great scenes and used a variety of camera shots and movements. I am happy with what we have produced.

Editing

At the moment we are editing our music video. We upload our scenes onto the 'Mac', and through a software called 'Imoves', which allow you to editing, trim add music and special effects. Editing has been tricky. We need to make sure our 'target audience' doesn't get disoriented and will easily recognize that this video holds typical codes and conventions of a 'dance/ hardcore' music video. The editing at the beginning is very slow past so represent the slow and sad situation of the break up, however, once the tempo increases, so does the editing style which is fast to represent the music hardcore genre.

• our target is to get all the music video completed and uploaded onto youtube by friday. In Friday lessons, we will do final touches and edit and add special features on the NEW 'imovies' software. This will give a edge and new vibe towards our video. This will help to engage our target audience more.

Casting:

Sublime: (katie Chivers)

We felt it was important if we casted a couple of girls for the main artiste 'sublime' which will be the main singer which will be featured in the video.

Katie Chivers did an excellent job on miming the words. We choses her becuase she was strong in front of the camera and she as got pretty features and is confidante in front of the camera. We felt it was important to have someone who was pretty to attract the opposite gender as well as being young to fit in with our target audience '17-21'.

For casting, we had 2 candidates. we did simple task, such as seeing if the worked well with the camera and doing a miming task of the words with a script 'I saw you and her walking in the rain'

Tom: (Adam Proudman)

For our music video, we follow Propps characters functions, therefore we needed to create a 'hero' who would be represented as the boyfriend in the music video.

Costume:

we needed to different costumes for day and night. Sublime aka Katie had to show 2 different contrasting sides to the character sublime through her costume. In the beginning scene 'sublime' is in all causal and neutral and dull boring colours with a grey hoodie. Her make up is natural and her is tye back to connote she is restricted.

Her hoodie is oversized and hides all her body. The oversized image connotes shes bored and depresses by wearing comfy bed wear.

Outfit 2:

Her second outfit is very vibrant and exciting. She is wearing a modern stripy dress with black lines which connotes a rebellious side to the character. From doing individual textual analysis on music videos and CD covers, the common theme i found whilst researching in the genre 'Hardcore/Dance' was the fact the outfits were very bright and eye catching and very reveling with low cut tops. Given our target audience, it was important we made sure her costume wasn't too reveling, but still vibrant and exciting to attract the audience, which will help engage the audience in the music video. The contrasting side will give the artiste an identity of strong and rebellious. when she wears a leather jacket at the end.

Wearing heels connotes a more sexier side to the character and shows a huge contrasting difference between her slippers she was previous wearing. Heels were an important costume item in the dance music videos i analyzed. In Styles and Breeze- Amigos, the artiste is wearing high black heels.

Sublime make up is a lot more heavier with bright red lipstick in the music video. Her eyes are more glamourous with fake eyelashes which help to enhance her features which will attract the opposite gender.

Locations:

1st Location: Bedroom

During my research on 'Hardcore/Dance, this was a stock setting to music videos, especially to those with ones of a younger demographic audience, which relates to our groups demographic audience, ages ranging from 17-21 years old. The plot line we decided to include within the video was one of a young heartbroken female who had observed her boyfriend walking in the rain with another woman, and she suspected him of having an affair. Therefore the female could use the bedroom as a setting recalling several flashbacks, contemplating her failed relationship and, in an attempt to forget about her boyfriend, get ready to leave and go out. We found the bedroom setting was a setting which a lot of our younger demographic audience could relate to, because, especially to this particular audience, a bedroom is often seen as an escape from other members of the household and therefore connotes a sense of freedom to the audience. This message we particularly wanted to portray to the audience and in doing so the audience would be able to relate to the main female and male characters, who reside in the bedroom at the beginning of the music video. Being able to relate to the characters within the music video is important because it allows the audience to be able to connect with the characters and consequently helps to build a bond with them. Whether this bond is legitimate or not, it helps to sell records of the song because audience members enjoy the sense of escapism they feel whilst viewing the video. In order to make a successful video, audience members must be able to connect with the artist or the characters and using a setting such as a bedroom is one way to do this.

2nd Location: Club

The club setting was another location which I discovered during research was a popular stock setting, particularly within the dance/hardcore genre. Because this setting is a significant, especially to the music genre we are following, we felt it was important to include this setting within our music video, which will help make it more exciting for audience members. The club setting gives audience members a ‘fast-track’ way in discovering the genre, which, in turn, allows the audience to focus entirely on the music video and the song. Although attempting to portray a club scene will be difficult because we do not have the big budget of the videos which I analysed previously, we will attempt to create the same effect by using extreme close ups of the characters and not many shots of the club scene itself. If effective, this will help to give our music video a good atmosphere, which, in turn, should leave audience members feeling happy after watching the video.

3rd and Final Location: Street

We decided to include the street location merely to help relate to our narrative storyline, which overall would make the video seem more congruent, especially because it relates to the song chosen.

Interview with 'Sublime'

I thought it would be a great idea if i created an interview with the artiste 'sublime'. I thought this would be a great way in which we can add popualitry to the artiste Sublime, which will giver her an identity in which her audience will be able to understand. This will give a more connection towards her identify if her 'target audience' can understand how she behaves. This will help focus more on image, is the see that shes a down to earth person from this interview. The questions are very formative about her work as well as asking her views on opinion on her music. 

Addicted2 Hardcore: So when you recorded ‘walking in the rain’. Did you have any idea it would be such a big hit? Sublime: Oh of course not, know one ever knew if it was going to turn into what it turned into. But I’m so happy about it, it's crazy. It's unbelievable that ‘Raver Baby’ signed a record label with my track.

Addicted2 Hardcore: Do you think MySpace had any effect on the record? Sublime: I do believe they had a good impact on it, definitely. Because we've got so many friends and we've had so many hits on the track. I think it has a lot to do with our audience from the younger generation. I think it is useful in creating a big fan base and I think it's a very good thing for the future. Also, if you see the internet getting bigger and bigger, MySpace definitely is the right way to go.

Addicted2 Hardcore: The idea for the bedroom in the video- was that your idea or where did that come from? Sublime: well I was going through a lot of emotions, from just splitting up from my boyfriend and a lot of young people, especially girls, lock them selves in their rooms for days, so I thought it was a setting in where people can relate to because it such a familiar surrounding environment.

Addicted2 Hardcore: Did you have fun making the video? Sublime: Oh, it was fantastic. I mean it was very tiring; we did it all through the night. It was great to be surrounding with all my friends, which made me feel more confidante when dancing. That was very embarrassing!

Addicted2 Hardcore: What are the plans for the next single? Sublime: well I’ve been working with ‘Darren styles’ for my next single which should hopefully be realised some time next year. He’s a written loads of lyrics for other well know dance DJs such as N-trance. He’s great to work with but I can’t say anymore then that because I want it to be a surprise. Raver Baby will help produce the record and cross fingers that it explodes as well.

Addicted2 Hardcore: What would you like to say to all your fans out there? Sublime: Just thanks’ everybody for the big support, and also all the radio DJs who support us, it's really; really nice from the help I get from ‘Raver Baby’.You're wonderful, and without you we wouldn't be here today, so a huge kiss and a hug from me.

I have added this interview on to the MySpace page in which i created for 'Addiced2 Hardcore'. This will be reachable global, which will also help to gain her statues and identity if more of a mass audience can read and view it by different media. 

Shooting Schedule

Shooting Schedule:

• Monday 2nd November 2009 – Film the club scene at school, using a variety of different characters.
• Wednesday 4th November 2009 –. Look at location for opening scene and check it is suitable, get costume ready for characters and film opening scenes for female character at chosen location.
• Friday 5th November 2009 – Film the middle and ending scenes, using both characters.

Editing Schedule:

• Monday 9th November 2009- Upload video on ‘I-movies’ editing programme.
• Tuesday 10th November 2009- Upload the chosen song onto ‘I-movies’ editing programme.
• Wednesday 11th November 2009 – Begin to edit and delete any unnecessary scenes.
• Thursday 12th November – Continue to Edit, finalise scenes.
• Friday 13th November 2009 – Finish editing, upload onto disc.