Reflection on Filming and Editing

My opinion: At the weekend, we managed to get all the filming completed for our music video. Filming was easy due to having a good and detailed storyboard and film script. The story-line meant we could follow it, which meant out filming went smoothly. Filming become at lot easier due to the fact in our AS preliminary task last year, we had to create a 2 min opening of a film. Therefore we have a lot of hands on experience with working with cameras already. We learnt from our mistake last year and gained al lot of experience, which meant our music video could be filmed in a high standard.

Things to remember whilst Filming:

• making sure we kept the continuity of the scenes, i.e keeping everything the same, which means nothing will be out of place and means things will flow better
• lighting
• position of model
• keeping the camera steady
• making sure the model knows her lines when miming the words
• following the storyboard
• keep referring to codes and conventions of a typical 'Dance/Hardcore' music vidoe

Overall we captured some great scenes and used a variety of camera shots and movements. I am happy with what we have produced.

Editing

At the moment we are editing our music video. We upload our scenes onto the 'Mac', and through a software called 'Imoves', which allow you to editing, trim add music and special effects. Editing has been tricky. We need to make sure our 'target audience' doesn't get disoriented and will easily recognize that this video holds typical codes and conventions of a 'dance/ hardcore' music video. The editing at the beginning is very slow past so represent the slow and sad situation of the break up, however, once the tempo increases, so does the editing style which is fast to represent the music hardcore genre.

• our target is to get all the music video completed and uploaded onto youtube by friday. In Friday lessons, we will do final touches and edit and add special features on the NEW 'imovies' software. This will give a edge and new vibe towards our video. This will help to engage our target audience more.

Casting:

Sublime: (katie Chivers)

We felt it was important if we casted a couple of girls for the main artiste 'sublime' which will be the main singer which will be featured in the video.

Katie Chivers did an excellent job on miming the words. We choses her becuase she was strong in front of the camera and she as got pretty features and is confidante in front of the camera. We felt it was important to have someone who was pretty to attract the opposite gender as well as being young to fit in with our target audience '17-21'.

For casting, we had 2 candidates. we did simple task, such as seeing if the worked well with the camera and doing a miming task of the words with a script 'I saw you and her walking in the rain'

Tom: (Adam Proudman)

For our music video, we follow Propps characters functions, therefore we needed to create a 'hero' who would be represented as the boyfriend in the music video.

Costume:

we needed to different costumes for day and night. Sublime aka Katie had to show 2 different contrasting sides to the character sublime through her costume. In the beginning scene 'sublime' is in all causal and neutral and dull boring colours with a grey hoodie. Her make up is natural and her is tye back to connote she is restricted.

Her hoodie is oversized and hides all her body. The oversized image connotes shes bored and depresses by wearing comfy bed wear.

Outfit 2:

Her second outfit is very vibrant and exciting. She is wearing a modern stripy dress with black lines which connotes a rebellious side to the character. From doing individual textual analysis on music videos and CD covers, the common theme i found whilst researching in the genre 'Hardcore/Dance' was the fact the outfits were very bright and eye catching and very reveling with low cut tops. Given our target audience, it was important we made sure her costume wasn't too reveling, but still vibrant and exciting to attract the audience, which will help engage the audience in the music video. The contrasting side will give the artiste an identity of strong and rebellious. when she wears a leather jacket at the end.

Wearing heels connotes a more sexier side to the character and shows a huge contrasting difference between her slippers she was previous wearing. Heels were an important costume item in the dance music videos i analyzed. In Styles and Breeze- Amigos, the artiste is wearing high black heels.

Sublime make up is a lot more heavier with bright red lipstick in the music video. Her eyes are more glamourous with fake eyelashes which help to enhance her features which will attract the opposite gender.

Locations:

1st Location: Bedroom

During my research on 'Hardcore/Dance, this was a stock setting to music videos, especially to those with ones of a younger demographic audience, which relates to our groups demographic audience, ages ranging from 17-21 years old. The plot line we decided to include within the video was one of a young heartbroken female who had observed her boyfriend walking in the rain with another woman, and she suspected him of having an affair. Therefore the female could use the bedroom as a setting recalling several flashbacks, contemplating her failed relationship and, in an attempt to forget about her boyfriend, get ready to leave and go out. We found the bedroom setting was a setting which a lot of our younger demographic audience could relate to, because, especially to this particular audience, a bedroom is often seen as an escape from other members of the household and therefore connotes a sense of freedom to the audience. This message we particularly wanted to portray to the audience and in doing so the audience would be able to relate to the main female and male characters, who reside in the bedroom at the beginning of the music video. Being able to relate to the characters within the music video is important because it allows the audience to be able to connect with the characters and consequently helps to build a bond with them. Whether this bond is legitimate or not, it helps to sell records of the song because audience members enjoy the sense of escapism they feel whilst viewing the video. In order to make a successful video, audience members must be able to connect with the artist or the characters and using a setting such as a bedroom is one way to do this.

2nd Location: Club

The club setting was another location which I discovered during research was a popular stock setting, particularly within the dance/hardcore genre. Because this setting is a significant, especially to the music genre we are following, we felt it was important to include this setting within our music video, which will help make it more exciting for audience members. The club setting gives audience members a ‘fast-track’ way in discovering the genre, which, in turn, allows the audience to focus entirely on the music video and the song. Although attempting to portray a club scene will be difficult because we do not have the big budget of the videos which I analysed previously, we will attempt to create the same effect by using extreme close ups of the characters and not many shots of the club scene itself. If effective, this will help to give our music video a good atmosphere, which, in turn, should leave audience members feeling happy after watching the video.

3rd and Final Location: Street

We decided to include the street location merely to help relate to our narrative storyline, which overall would make the video seem more congruent, especially because it relates to the song chosen.