Draft of our script evaluation

Final Evaluation of Products.

1. How did you use new media technologies in the construction and research, planning and evaluation stages?

Some new technologies that we used were ‘Imovies’ 09, ‘You tube’, ‘myspace’, ‘blogger.com’, ‘zamzar’ and the mac computer. The new ‘I movies’ program helped enable us to use special effects, such as speeding up the dancing scene and used filters on some scenes, where we added a Sepia and Romantic effects to scenes of just the main protagonist, which emphasises the ambiance of the scene. ‘You tube’ allowed us to upload the music video from the mac, which meant we could publish our video to a wider demographic audience. ‘Myspace’ enabled us to create a profile for our artist, which we found was popular connecting artists to their audiences through research. ‘Blogger.com’ was a way of documenting our progress throughout the coursework process and therefore acted as a diary, whereby we published all our work onto it. ‘Zamzar’ is software, which converts files into different formants to suit your purpose. In our case we used the website ‘zamzar’ so we upload images of our coursework onto our blog.

2. In what ways does your media products use, develop or challenge forms and conventions of real media products?

During research, we found a lot of the models on the CD covers and video’s analyzed were in skimpy outfits which had high sexual connotations to the demographic audience, this was intensified through things like the models pose and expression. Although we wanted to give our artist a sexual identity because it would mean her music was more likely to be popular, we didn’t want to make her costume to risqué, bearing in mind the young demographic audience and the innocent nature of the song. Therefore as a group we challenged conventions of the music genre in this way. We also found the dance/hardcore genre was dominated by male artists and DJs, and using a female solo artist was another way in which we challenged typical male dominant ideology in the hardcore industry. One code and convention we have decided to follow is the colorful nature of the music genre; during research we found that CD covers and adverts were extremely bright and eye catching, which connotes the playful aspect of the dance/ hardcore genre to audience members. This made it more engaging in contrast to adverts from the rock genre, which used mainly black and dark colors. Following these certain codes and conventions will mean that the audience will be easily able to identify the dance/hardcore genre and will make it stand out from different genres.

3. How effective is the combination of your main product and ancillary texts?

We thought our CD cover was effective because we emphasized certain colors on the cover, which related to our research where we found colors on CD covers were usually emphasized to give them more of a 'neon' glow. This worked effectively with our music video and poster because throughout our products we ensured the genre of hardcore was clear to the audience and therefore they worked effectively.

4. What have you learnt from your audience feedback?

Feedback from audience:

Alex Cockell said...

I really like your poster. I like the colours and the image you've used. Maybe have a different colour instead of white as your background to make it stand out more.

Anna... said...

This print ad is really good and has all the necessary information but you don't say whether it follows the codes and conventions of the print ads you analyzed or if you challenged the genre conventions.

We took this feedback into consideration and changed some of our print products accordingly, namely our CD cover whereby we changed the color scheme to make it look more professional and cohesive.